Wednesday, 24 November 2010 17:50
Making Bread: The Real Way to
Start Up & Stay Up in Business
By Brody Sweeney
Many people have long harboured a secret ambition to set up their own business – and there is a viewpoint that smart business ideas are the way out of the current economic mess – but few people actually get around to it.
After all, it's not as simple as having a good idea, or a passion for a particular service or product. There are a million and one other niggly little things to factor in: business plans, funding, PR, staffing and so on.
Sweeney admits that his sole ambition in going the entrepreneur route was to become a millionaire by the age of 30.
Having reached that magical age, and finding himself in debt to the tune of almost a cool million, he moved the goalposts and aimed to make enough money by 40 to spend the rest of his working life doing what he wanted, rather than what he had to.
In hindsight, he may not be the best person in the world to be advising on a new business start-up: unfortunately his hugely-successful O'Brien's Sandwich Bars chain ended up in liquidation last year, before being rescued by a new owner. He now works as a motivational speaker and has his fingers in a few other pies in the business world.