Aldi unveils its revamped Claremorris “Project Fresh” store

ALDI'S new Claremorris “Project Fresh” store has reopened its doors to customers following an extensive renovation project which has seen the store completely refurbished as part of Aldi’s €160 million investment in its Irish store network.

Aldi has committed €100 million to constructing and opening 20 new stores by the end of 2019, while Project Fresh sees Aldi invest a further €60 million in revamping the layout and design of all of its 130 stores nationwide.

The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh store design.

Aldi’s Project Fresh store layout was recognised at the 2017 Checkout National Retail Supplier Awards, as the innovative design scooped the Best New Store Build award for Aldi’s Ennistymon store, which was one of Aldi’s first Irish stores to be modelled on the Project Fresh design.

Featuring the exciting new layout, Aldi’s Claremorris store now offers 40% more fridge space, a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings and new signage that provides a more efficient and hassle-free shopping experience. There are also 109 free car parking spaces available.

Since first opening its Claremorris store in April 2007, Aldi has become an established part of the town’s retail landscape, proving very popular with local shoppers for bringing greater competition, choice and value for money to Claremorris.

The store participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities daily, including Brickens Housing Association, Ballinrobe Meals and Wheels, Claremorris Family Resource Centre and Clar ICH. The store has donated over 12,000 meals to charity to date.

Speaking following the reopening, Eilish Mulvihill, manager at Aldi’s Claremorris store, said: “Following extensive refurbishment work we are delighted to have reopened our new Project Fresh store.

"The whole Aldi team is looking forward to welcoming customers from the locality, both existing and new. We are confident our customers will find the new store provides a more enjoyable and spacious shopping experience.”

“At Aldi our commitment to our customers is that we will never be beaten on price. Families can make huge savings on their weekly shopping bill by shopping at our stores.”