The final dip in the Freeze4February fundraiser in aid of the Ballina Sensory Park. Photo: John O'Grady

Mayo sensory park story to feature on RTÉ One

THE story of the development of a sensory park in north Mayo will feature on RTÉ One's Open for Business this Thursday night, May 13, at 7 p.m.

Among the topics the programme will address this week is charity fundraising during the pandemic, and presenters Richard Curran and Ella McSweeney will look at the changing face of charities.

In a year when so many businesses have been rocked financially by Covid, the charity sector has rather unexpectedly thrived. From the small, local to the huge and well known, charities across the country have been forced to come up with new and often rather chilly ways to raise money.

Among them were Padraig O’Hora and David O’Malley who had a vision to build a sensory park in their local town of Ballina.

They came up with an idea to ask people to jump into the icy cold River Moy, and donate money and then to nominate the next poor soul to the take the plunge. The fundraiser became known as the Freeze4February.