Mayo shoppers encouraged to support #MadeLocal this Christmas

THE Design & Crafts Council Ireland (DCCI) has launched the winter edition of its #MadeLocal campaign, with the message ‘Love What You Give’.

Made Local highlights the work of talented craft makers nationwide. The campaign shines a light on the quality and variety of authentic Irish products crafted by Irish makers and retailers.

As part of the campaign, DCCI launched MadeLocal.ie, to help consumers buy that special gift. Currently, 952 makers and 235 retailers across the country are listed on the website.

The DCCI have also created a directory resource for shoppers to locate their local makers at https://directory.dccoi.ie/.

Recent DCCI research, conducted with Amárach, shows that 70% of Irish adults are interested in Irish designed and made crafts. Some 61% of these consumers intend to buy online this year. All age groups are proving comfortable with online purchasing from local sites. The research also shows that the majority buy Irish craft to give as a gift.

Commenting on the support for local makers, Joe Queenan, Foxford Woollen Mills, said: “I am delighted to be involved in the Made Local campaign. The design and crafts industry has been seriously affected by the pandemic and seeing the determination of small businesses across Ireland who have pivoted their working model and ensured availability online is inspiring.

“I hope this campaign encourages consumers to get out there and to support their community this Christmas, shop local and above all ‘Love What You Give’.”

For more information on Irish craft and design and where to shop, visit https://www.dcci.ie/made-local or join the conversation by following #MADELOCAL #lovewhatyougive.