The Toyota Yaris, newly crowned 2021 European Car of the Year, is proving popular with Irish car buyers.

Motor industry 'low risk, high value' for re-opening

The director general of the Society of the Irish Motor Industry (SIMI), Brian Cooke, believes the sector is 'low risk and high value' for re-opening.

He said: “From a health and safety perspective, the industry has proven during the duration of the pandemic that showrooms can operate in a safe environment for their employees and customers.

“The large size of dealerships, the low average footfall, the ability to do business on a strict appointment-only basis and the option of displaying cars outside lends itself to social distancing and safe retailing.

“Car sales are very low risk but offer a high return to the state in terms of employment and revenue. In this context, SIMI members are ready to open showrooms for business safely, but if this is not possible a move to click and collect would help the sector in the interim.”

New car registrations for February were up 5.30% (13,834) when compared to February 2020 (13,138), but year to date registrations are down 11% (38,986) on the same period last year (43,788).

Light commercials vehicles (LCV) registrations rose 51.30% (3,315) compared to February last year (2,191) and year to date are up 6.39% (8,339). Heavy goods vehicle (HGV) registrations are down 15.8% (224) in comparison to February 2020 (266) and year to date are down 9.5% (563).

Used car imports for February (5,757) have seen a decrease of 5.25% on February 2020 (6,076). Year to date, imports are down 0.94% (12,579) on 2020 (12,698).

New electric car registrations increased for the month of February, with 813 registered compared to 390 on the same month last year. So far this year 1,791 new electric cars have been registered in comparison to 1,281 on the same period last year, an increase of 39.81%. Both hybrid and plug-in hybrid continue to increase their market share.

In Mayo, 733 units were registered last month, down 13.56% on the same month last year, when 848 vehicles were registered.

Mr. Cooke commented: “While new car sales were slightly up when compared to February last year, they are down 11% year to date and down 18% on 2019.

"Strong pre-orders at the end of last year along with the ability to offer a click and deliver service have helped the industry, as has the reduced VAT rate during the first two months of the year, which has brought some March sales forward.

“Looking ahead, with most year-end pre-orders having been fulfilled, the increased VAT rate and with the absence of car hire, it is anticipated that this month will be a challenging one for the industry.”

The top five selling car brands last month were Toyota, Hyundai, Volkswagen, Skoda and Ford. The top selling models were Hyundai Tucson, Toyota Corolla, Toyota RAV4, Toyota Yaris and Ford Focus. Diesel remains the most popular engine type at 36.32%, followed by petrol (33.6%), hybrid (18.14%), plug-in hybrid (4.88%) and electric (4.59%).