New sponsor for All-Ireland Under 20 Hurling Championship

Leading onling sports retailer oneills.com, with the GAA, have announced a new sponsorship deal that will see oneills.com become the title sponsor of the Under 20 GAA All-Ireland Hurling Championship.

This sees the sportswear giant further increase its investment in Gaelic games, with the competition getting underway in early April.

As part of the title sponsorship package, the oneills.com logo will feature prominently at multiple games for the next four years. The sponsorship will also see O’Neills incorporate a TV sting, a first for the company in its 104-year history.

The championship coincides with the sportswear manufacturers' development of the smart sliotar, which will be on trial in the Under 20 championship. This, combined with the sponsorship of the championship, further underlines their commitment to Gaelic games, particularly hurling.

Well known as Ireland's largest sportswear manufacturer, O'Neills has seen significant growth in its eCommerce business over the past two years. The company serves clubs and customers from Salthill to Sydney, and is expanding the warehouse facilities at their eCommerce HQ in Strabane to accommodate the increasing demand for its products from clubs and customers across the world.

The expansion will include new picking lanes that allow oneills.com to process orders more quickly to meet customer expectations.

Cormac Farrell, speaking on behalf of O'Neills, said: “We are delighted to come on board as the Under 20 All-Ireland Hurling Championship title sponsor for the next four seasons. We have a long-standing tradition of supporting Gaelic games and this significant investment showcases our steadfast commitment.

“Our eCommerce business via oneills.com has expanded in the past two years. This sponsorship provides us with a fantastic platform to increase brand awareness of our online offering to customers."

GAA president Larry McCarthy added: “The GAA is delighted to welcome oneills.com as the new title sponsor of our Under 20 All-Ireland Hurling Championships. This commitment, along with the development of the smart sliotar, adds another dimension to O’Neills' support of hurling. We are grateful to oneills.com for their sponsorship and look forward to what will no doubt be an array of great games in the coming weeks and months.”