Mayo SMEs look towards digitalisation to future proof business and operate more cost effectively

SMEs in Mayo and throughout Ireland are investing in digitalisation to help future proof their businesses and operate more cost effectively at a time when they are concerned about the economy and rising costs of doing business, according to a new survey commissioned by Google Ireland and conducted by Amárach.

The survey found almost three quarters (72%) of SMEs surveyed said that surviving the current period of economic uncertainty is a key priority over the next 12 months, while 71% are prioritising revenue and profit growth.

In addition, the rising costs of doing business is a key concern for 63% of SMEs in the year ahead.

Despite this economic uncertainty and concern around rising costs, businesses recognised the impact that investing in digitalisation can have on managing costs and supporting growth.

Almost half (48%) of SMEs stated that digital skills and tools allow them to operate more cost effectively, while 60% use them to connect with customers and 46% say it opens up new markets for their business.

Further demonstrating the value of digital, 61% of those surveyed stated that digital skills are essential to future proofing their business.

You’re the Business is a digital platform offering Irish SMEs access to free live and on-demand training sessions geared toward supporting companies at all stages of their digitalisation journey. In addition, 10 participants that demonstrate a commitment to digital will be awarded with a suite of customised supports, including mentorship and ad funding.

In order to be considered as one of the 10 firms to receive a package of tailored supports, SMEs can submit a video (via the You’re the Business site) detailing what their business means to them, as well as an example of how they have used digital to enhance their business. Submissions must be uploaded by Friday, September 30.

The survey also found that 66% of Irish SMEs believe that Ireland is a good place to own and operate a small business, with 51% of those citing access to government supports like training and funding as a reason for that.

For further information on the various training modules as well as the opportunity to be awarded a customised support package, visit g.co/yourethebusiness.