Lír Whistles - meet Mayo’s trad disruptors
LÍR Whistles, a rising star in the world of Irish musical instruments, has captured the attention of musicians and enthusiasts alike with their unique blend of tradition and innovation.
Founded by Kyle Hampson, a visionary in the realm of whistle-making, and led by Cian Cosgrove, a talented digital marketing executive, Lír Whistles has established itself as a beacon of quality and craftsmanship.
Lír Whistles takes inspiration from the legacy of nearly a thousand years of traditional Celtic flutes and whistles while infusing them with a modern twist.
Kyle Hampson has worked closely with esteemed Irish whistle players. “It’s crazy, some of the biggest names in traditional music have called up to us here,” he said.
In their offices above Tom Collins' auctioneer shop and through a red door on Castle Street in Castlebar, two young men from Lahardane are keen to leave an indelible mark on the traditional music industry.
Their whistles, handcrafted in Killala with the finishing touches made in the county town, their creation is almost entirely Mayo-made. A factor both Cian and Kyle are proud to boast.
The result is a whistle that effortlessly spans three octaves, maintaining a smooth and captivating tone.
What truly sets Lír Whistles apart is their meticulous selection of materials used in constructing their instruments. Their brass compound contains a higher copper content compared to standard whistles, resulting in enhanced durability. This carefully chosen composition strengthens the whistle and creates a more resonant sound. By pushing the boundaries of traditional whistle design, Lír Whistles empower musicians to explore new realms of musical expression.
The art of craftsmanship is held in the highest regard by the two men. “It’s so important to get each one right,” they tell me.
Each whistle is meticulously handcrafted, ensuring attention to detail and precision. Every step of the manufacturing process is guided by skilled artisans, ensuring each instrument meets the brand's high standards.
Following production, the whistles undergo a thorough inspection and are played by expert musicians based in the west of Ireland. This rigorous quality control process guarantees that every Lír Whistle embodies excellence in sound, style and performance.
With the aid of Kian Cosgrove, Lír Whistles has embraced the power of digital marketing to reach a wider audience. Leveraging its online presence, the company has successfully connected with musicians and enthusiasts across the globe, fostering a community that appreciates the beauty of Irish music and the artistry behind Lír Whistles.
Cosgrove's innovative approach to digital marketing has helped showcase the brand's craftsmanship, enabling Lír Whistles to carve a niche in the competitive musical instrument industry. “It’s 100% made in Mayo,” they say while beaming, but when I ask where is the market for selling Lír whistles to? “Far, far away from Mayo,” they say with a smile.
With Hampson's visionary guidance and Cosgrove's digital marketing expertise, Lír Whistles continues to grow and thrive. Their collaboration brings together tradition and innovation, creating instruments that capture the essence of Irish music while pushing the boundaries of what is possible.
The dedication of the Lír Whistles team to preserving Irish musical traditions and engaging with a global audience ensures a harmonious future for both the brand and the enchanting melodies of the humble Irish whistle.