Christmas shopping price war kicking off in Mayo

A Christmas shopping price war is kicking off in Mayo following the announcement by ALDI that it is cutting the price of 170 seasonal products as households and families gear up for the festive season.

Ahead of the busy Christmas period, prices are being reduced on a range of festive favourites including fresh Irish turkeys, fruit and vegetables, specially selected wines, as well as across ALDI’s extensive range of frozen party food.

The move will save consumers an additional €2 million over the Christmas period.

ALDI has already lowered the prices of almost 300 products in the past few months.

Its latest move sees a range of unbeatable price cuts, such as 20% off a selection of wines, 30% off soft drinks, up to 45% off zero zero alcohol products and prices slashed on fresh Irish turkeys also.

The retailer is set to sell over 60,000 fresh turkeys to Irish shoppers from December 20 this year.

ALDI predicts it will also sell more than 80,000 units of beef dripping roast potatoes, an estimated 125,000 dessert puddings as well as almost 500,000 boxes of mince pies in the lead up to Christmas day.

Prices for Christmas dinner staples such as rooster potatoes, sprouts and carrots have also been cut by up to 75%, meaning households can enjoy even more of their favourite festive products without having to break the bank.

Colin Breslin, Managing Director of Buying & Services, ALDI Ireland, said: “These latest price cuts are part of our continued efforts to make great quality food affordable for all, from party food treats to Christmas essentials.

“While we have already introduced a number of price cuts on essential household items throughout the year, we understand that the Christmas period can be a difficult time financially for many families.

“We want everyone to be able to enjoy the festive season, so we’re keeping our prices as low as possible this Christmas on all our best-loved holiday products – just as we always do.”

In the run-up to Christmas, ALDI is also extending its opening hours, opening from 8 a.m. during Christmas weekend to give shoppers more time to pick up last-minute food, drink, and gifts before Christmas.

It’s good news for late shoppers also, with opening hours extended until 11 p.m. on Friday and Saturday, December 22 and 23.

Stores will also be open until 7 p.m. on Christmas Eve,