Supermarket price war escalates in Mayo as ALDI cuts cost of more products

ALDI has today announced a new suite of price cuts across a further 81 of its most popular products, as part of its commitment to offering its Irish customers the highest-quality products at the lowest possible prices.

This latest round of price cuts follows the retailer’s announcement last month of price drops to almost 150 bestselling products, meaning ALDI has now cut the prices of over 230 products this year alone.

These price cuts represent an investment of more than €12m by ALDI in its commitment to delivering lower prices and unbeatable value for customers.

Among the products reduced are shopping basket favourites from across ALDI’s bakery, dairy, meat, confectionary, drinks and household ranges, including fresh chicken, beef, lamb, fish, bread, cooking ingredients, deodorant and wine.

ALDI can also confirm that the price cuts announced will not impact on the prices paid to any of its suppliers.

ALDI recently announced that it spent €1.1 billion with its network of more than 330 Irish suppliers last year, including signing a number of new supplier contracts worth more than €40 million.

According to the most recent Kantar data to the end of January, the average price of a product in ALDI has dropped by almost 4% year-on-year.

The average product price has increased in all other large retailers in the same period as ALDI reaffirms its position as Ireland’s best value supermarket.

Commenting Colin Breslin, ALDI Ireland Managing Director of Buying and Services said: “In 2024, we continue to focus on providing our Irish customers with great quality products at the lowest possible prices.

“Last month, we implemented almost 150 new price cuts as we reaffirmed our commitment to our customers to continue reducing prices as and when we can. Today, we’re cutting the prices on a further 81 products, bringing the total number of products we’ve cut prices on this year up to 230.

“Our commitment to our customers remains as it has always been – we will provide the best value in the market, and will not be beaten on price. Today’s announcement is yet another demonstration of that commitment.”