Lime to donate 50% of proceeds on local trips to Mayo Pride

Lime, the world’s largest shared electric vehicle company, is launching its Global Pride 2025 campaign, “Ride Forward”.

Lime aims to support its rider community, including diverse and historically underrepresented groups by helping people get where they need to go for Pride, ensuring that everyone has access to celebrate, gather, and show up proudly in their cities.

Lime will reinvest in LGBTQIA+ communities through hyper-local partnerships, visibly wrap its vehicles in Pride flags, encourage grassroots funding, and conduct on-the-ground activations across its global footprint.

As part of the campaign, Lime is partnering with Mayo Pride to celebrate and support the LGBTQ+ community in County Mayo.

Throughout June, 50% of proceeds from all trips taken on Lime’s specially wrapped Pride vehicles in Westport and Castlebar will be donated directly to Mayo Pride, helping fund local events and initiatives.

The 2025 campaign reinforces Lime’s ongoing commitment to the LGBTQIA+ community as part of its broader mission to champion equity, inclusion, and dignity for all.

This year, Lime will participate in Pride initiatives in over 24 cities across the US, Europe, Australia and New Zealand, each with its own locally led partnership and donation plan.