An Taoiseach Micheál Martin and cabinet ministers called on everyone to join the movement to tackle gender-based violence at a Game Changer ‘Activation Day’ in Croke Park for the Game Changer programme, held during the All-Ireland SFC semi-final and All-Ireland JFC final last Sunday. Pictured are: Sean Cooke, CEO, Men's Development Network/White Ribbon Ireland; Jason and Claire Poole, Erin's Isle GAA Club; Minister for Justice Jim O’Callaghan; Jarlath Burns, Uachtarán CLG; Taoiseach Micheál Martin; Barbara Condon, CEO of Ruhama; and the Minister for Education and Youth, Helen McEntee. Photo: Daire Brennan | Sportsfile

New campaign calls on people in Mayo to join the Game Changer movement

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People in Mayo are being encouraged to join the Game Changer movement, with a new public awareness campaign having launched this week spotlighting how male allyship and positive role modelling can help tackle the problem of domestic, sexual and gender-based violence.

The Game Changer programme is delivered by the GAA, in partnership with Ruhama and White Ribbon Ireland, and supported by the Ladies Gaelic Football Association (LGFA) and the Camogie Association.

Game Changer aims to use the positive influence of Gaelic games to challenge the social and cultural norms and the behaviours that contribute to domestic, sexual and gender-based violence (DSGBV) by promoting alternative behaviours, attitudes and role models, and providing people with tools and knowledge. These norms and behaviours can range from catcalling, harassment and victim-blaming, to sharing of pornography, intimate image abuse, coercive control, sexual exploitation and violence.

A new www.gamechanger.ie website is now live, where people in Mayo can find out more about how they can get involved in the Game Changer movement.

A series of promotional video and audio adverts is now running on out-of-home, digital and social media channels throughout July, targeting 18-35-year-old men in particular. The adverts feature male and female players and officers from Gaelic games clubs across Ireland, showing that there are Game Changers in every community in Ireland and they take the form of men and women, young and old.

The new Game Changer public awareness campaign links the GAA's values of respect, leadership and community to the values of a Game Changer that speaks out against gender-based violence.

This autumn, the Game Changer programme will launch four Healthy Relationships e-learning modules on the GAA's e-learning site Tobar, addressing topics such as boundaries, consent, bystander intervention, intimate image abuse and the harmful impacts of pornography. Targeting players, volunteers and officers, including in Mayo, the age-appropriate modules aim to give everyone the tools and knowledge they need to become Game Changers.

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