Mayo startup EirLyte hosting official launch event next weekend

BALLINA-BASED electrolyte hydration startup EirLyte is officially launching with a high-energy, community-first event on Sunday, August 17, at the Kennedy Glasgow House, Ballina.

The event will mark the debut of their scientifically formulated, sugar-free electrolyte drink mix.

Guests can expect a full afternoon of activity, including free product sampling and flavour trials, a launch-day sales pop-up with exclusive bundles, special guest appearances, behind-the-scenes insights from the EirLyte founding team, and a first look at EirLyte’s mission and clean formulation philosophy.

EirLyte offers a refreshing, zero-sugar alternative to traditional sports drinks, designed to support hydration, mental focus, and recovery - whether training, commuting, or performing at your best, personally or professionally.

Powered by organic Irish sea salt and formulated without artificial flavours, preservatives or colours, EirLyte brings a new standard to performance hydration in Ireland.

“EirLyte was created to meet the need for clean, effective hydration - without the sugar, sweeteners, or synthetic additives so common in the category, and featuring what we believe is the best source of electrolytes: mineral-rich sea salt,” explains Colm Naylor, founder of EirLyte. “As a company proudly based in Ballina, it means a lot to launch a science-backed, locally made product from the west of Ireland.”

With a growing focus on health-conscious, ingredient-aware consumers, the brand is already drawing interest from athletes, trainers and wellness professionals across the country.

The event at Kennedy Glasgow House in Ballina on Sunday, August 17, gets underway at 1 p.m. Entry is free and all are welcome.

Attendees will be the first to access exclusive launch offers, EirLyte merch giveaways, and a chance to speak directly with the team behind the brand.

For more information, visit www.eirlyte.com or follow @eirlyte on Instagram.