Mayo entrepreneur named among Irish Times ‘Innovators to Watch 2025’

Six entrepreneurs connected to Atlantic Technological University’s (ATU) Enterprise Ireland-backed New Frontiers programme have been featured in The Irish Times ‘Innovators to Watch 2025,’ a national showcase of Ireland’s most promising startup leaders.

Among those to have been featured is Mayo native Hannah Joyce.

Hannah founded Flexera and they are a designer of premium foldable Pilates reformers for home and studio use, paired with an app offering online classes and workouts.

Flexera is making reformer Pilates more accessible and adaptable for modern lifestyles.

The inclusion of six participants from the west and north west reflects the region’s growing reputation as a hub for ambitious, high-potential businesses.