Lidl shoppers across Mayo raise more than €11,000 in annual festive 'trolley dash'

Shoppers across Mayo raised more than €11,000 for Lidl Ireland’s charity partner Family Carers Ireland, contributing to an overall total of more than €270,000 in funds raised from ticket sales of the retailer’s popular festive fundraiser – Trolley Dash.

The much-loved fundraising initiative received widespread support from Lidl shoppers across Ireland, with 100% of the proceeds raised supporting family carers and young carers across the country.

One winner in every one of Lidl’s 190 stores nationwide – including five winners across Mayo county – completed a two-minute supermarket sweep-style dash to bag their festive feast for free this Christmas.

The fundraising total of €272,060 represents a significant contribution to charity efforts, underscoring the generosity of Lidl customers. This is a substantial addition to various in-store fundraising campaigns this year.

Eimear O’Sullivan, corporate affairs director at Lidl Ireland, said: “We are absolutely delighted by the overwhelming generosity of our customers this year. The Lidl Trolley Dash is a much-loved festive tradition, and to see a total of €272,060 raised is simply incredible.

“All 100% of these crucial funds will directly support the vital work of Family Carers Ireland, making a tangible difference to carers and their families right across the country. On behalf of Lidl, I want to thank everyone who purchased a ticket and supported this essential campaign.”

Catherine Cox, head of communications and policy at Family Carers Ireland, commented: “The support from Lidl customers through the Trolley Dash has been phenomenal. This incredible donation is more than just a number; it will help deliver vital supports and services to family carers across Ireland who give so much in caring for their loved ones.

“These funds will allow us to expand our vital practical and emotional supports, and services, ensuring that the incredible work done by family carers is supported and valued.”

The Trolley Dash initiative is a cornerstone of Lidl’s commitment to corporate social responsibility. Proceeds will be allocated immediately to Family Carers Ireland, enabling them to continue providing essential services, support, and advocacy for family carers in every community.

Earlier this year, Lidl Ireland customers and colleagues raised nearly €200,000 with the inaugural Heart of Gold fundraiser, which took place in June and saw Heart of Gold pins sold in Lidl stores nationwide for just €2 each, offering customers a meaningful way to show their support to the retailer’s charity partner. Lidl stores also hosted spinathons where customers could donate to support the fundraiser.