Mayo man's successful launch on Kickstarter of performance apparel brand Lúth

A Mayo man - Joe Canning from Castlebar - has successfully launched a performance apparel brand called Lúth, which he is building alongside his legal practice.

Two weeks ago Lúth launched its first product on Kickstarter with a €7,500 target.

The campaign reached its goal within eight days and has since passed 125 tees backed, with Early Bird now sold out.

The next milestone is €10,000 before this first production run closes on March 19.

The product is manufactured in Portugal using natural fibre performance blends, with a focus on European production, durability and limited production runs rather than fast-fashion scale.

It's a wonderful success story by a Castlebar-founded brand manufacturing in Europe and gaining early traction through crowdfunding.