Mayo company offering a purer, more natural approach to makeup
ANNECO, the Irish cosmetics company proudly rooted in the heart of Westport, has announced the launch of its new mineral foundation starter kit - a beautifully curated introduction to the world of clean, breathable, organic mineral makeup.
Designed for those who have long been curious about switching from traditional liquid foundations, this starter kit offers a fool-proof, skin-loving way to begin the journey.
The Anneco Mineral Foundation Starter Kit includes three mineral foundation shades tailored to the basic universal skin tone categories - light, medium, and dark. Customers simply select their closest match when ordering, and the kit provides all three tones within that range, allowing for subtle blending, seasonal shifts, and personalised coverage.
Each kit contains:
• A swirling plate for effortless blending
• Three mineral foundation colours in your chosen tone range
• A sample of Anneco's organic cleansing oil
• A sample of Anneco’s organic primer Perfect Canvas
• A step by step instruction sheet for first time mineral users
What sets Anneco apart is its unwavering commitment to purity. Developed in Westport using organic, ethically sourced ingredients, Anneco mineral makeup contains no artificial additives, no mineral oils, no perfumes, and no preservatives - common irritants found in many mainstream foundations. The result is a foundation that feels smooth, silky, breathable, and radiant on the skin, even for those with sensitivities.
Unlike liquid foundations, which often rely on fillers, silicones, and chemical stabilisers, mineral foundation offers a lightweight, non comedogenic alternative that allows the skin to breathe naturally. It sits gently on the surface of the skin rather than sinking into pores, creating a soft focus, natural finish that enhances rather than masks. For many users, this means fewer breakouts, less irritation, and a more harmonious relationship with their complexion.
A standout feature of Anneco’s starter kit is the inclusion of a Perfect Canvas primer sample - a thoughtful addition rarely offered by competitor kits. Anneco's own primer not only enhances the longevity of the mineral foundation but also ensures a smooth, even application from the very first use.
For beginners, this is a game changer: the primer helps the minerals adhere evenly, preventing patchiness and making the learning curve virtually effortless.
To really help they have also included a sample of their organic oils facial cleaner!
“Many people are intrigued by mineral makeup but aren’t sure where to start,” say the Anneco team.
“This kit removes the guesswork. It gives customers everything they need to try mineral foundation confidently, with the added reassurance of clean, Irish made ingredients.”
With its deep roots in Westport and its dedication to organic, skin friendly formulations, Anneco continues to champion Irish craftsmanship in the beauty industry.
The Mineral Foundation Starter Kit is the ideal first step for anyone ready to explore a purer, more natural approach to makeup.
For more, see annecobeauty.com. You can also follow them on social media: Facebook, Instagram @anneco_beauty, and Twitter/ X @annecobeauty.