First ever visit by Hong Kong travel agents to Mayo and Ireland

FOR the first time ever, a group of travel agents from Hong Kong is visiting Ireland this week. Here as guests of Tourism Ireland and Fáilte Ireland, they are visiting Mayo and the Wild Atlantic Way and experiencing at first-hand what we have to offer Chinese holidaymakers.

Travel agents continue to play an important role in China, with Chinese travellers preferring to use a travel agent for a number of reasons, including convenience, language barriers, visa preparation and knowledge gaps.

So the aim of this week’s fact-finding visit is to educate and enthuse the group about Ireland, ensuring they are better equipped to sell the destination to their clients when they return home. Their packed itinerary included a visit to Ballina, where they enjoyed dinner in Dillon's Bar & Restaurant and an overnight stay in Mount Falcon Estate.

China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. The visit of these travel agents follows Tourism Ireland’s recent sales mission to China, which took in Hong Kong again this year.

According to the latest data from the UNWTO (United Nations World Tourism Organization), China is now the world’s largest outbound travel market, with 135 million people travelling overseas each year, spending about $261 billion.

James Kenny, Tourism Ireland’s manager for China, said fact-finding visits like this are really important as the travel agents get to experience at first-hand the wealth of things to see and do here for Chinese holidaymakers.

“Our aim is to enthuse them about the destination and ensure that when they return home they are better equipped to advise their clients about Ireland when planning and booking their holidays.”