Circle K has been officially launched in Ireland today and in doing so has announced significant investment and job creation in the Irish market.
The global fuel and convenience retail giant is set to invest €55million over the next two years.
A sum of €20million is being invested in the physical rebrand of all Circle K sites and fuel vehicles, as well as in-store renovations across the network and all marketing activity.
The investment announcement marks the official launch of the Circle K brand in Ireland and will commence the formal rebrand of Topaz to Circle K which spans the entire network of sites across the country.
Over the next 18 to 24 months, over 420 service stations will be rebranded with all Topaz canopies changing to Circle K – this includes 14 sites in Mayo.
Niall Anderton, managing director of Circle K Ireland, commented, “Today is a momentous occasion for Circle K Ireland as we complete our two-year journey of integration and officially launch the Circle K brand in Ireland. We do this determined in our vision to be the world’s leading forecourt and convenience retailer building on our established position as market leader in Ireland.”
“Our mission is to make it easy for our customers in everything we do so that when they set foot inside a Circle K store, they know exactly where they are and are assured of the highest quality products and services.”
“The arrival of Circle K in Ireland will be a gamechanger for forecourt and convenience retailing. As we join forces with an internationally established leader in this space, we will have access to the greatest insights and developments meaning we can continuously deliver a superior quality level of service and product to our customers in Ireland.”
In 2016, Topaz was purchased by Canadian convenience store group Alimentation Couche-Tard (ACT), one of the world’s leading convenience retailers. Circle K is the global fuel and convenience brand of ACT and it is the largest and strongest brand owned by Couche-Tard. Topaz now Circle K Ireland is joining an international network of fuel and convenience retailers where its customers can continue to enjoy the best quality products and services.