Complaint lodged over Mayo firm's radio advertisment

A MAYO company has been asked to provide evidence that a natural shaving oil it produces is the best on the market.

It follows a complaint lodged with the Advertising Standards Authority for Ireland (ASAI).

Tom Murphy, managing director of Castlebar-based Pamex Limited, recently did a radio advertisment in which he claimed that De Factor shaving oil is “the best anyone can get.”

This tagline was aimed at both men and women, unlike the slogan of another well-known saving brand.

This prompted a member of the public to file a compaint to the ASAI.

“Surely he cannot say it's the best with no qualifying proof,” the complainant stated.

Mr. Murphy has 10 days to respond and is in the process of doing so.