Mayo for Sam? Or should that be Mayonnaise for Sam?

To celebrate the return of sport and the summer of Gaelic games in Ireland, Heinz [Seriously] Good Mayonnaise is launching a new limited-edition bottle – Heinz [Seriously] Good Mayo for Sam.

Linking to the well-known saying ‘Mayo for Sam’, referring to the Co. Mayo football team’s quest for the Sam Maguire Cup, support for the team has captured the imagination of people around the world, including everyone at Heinz Ireland, for the last 70 years.

So, to mark the 70th anniversary of Co. Mayo’s last win at the All-Ireland Final in 1951, just 1,951 bottles of Heinz [Seriously] Good Mayo for Sam will be available to buy for €3 through www.heinztohome.ie from today.

It’s for a limited time only so make sure to get yours fast!

Commenting on the new bottle, David Adams, Head of Heinz Ireland, said: "Here at Heinz Ireland, we are [Seriously] impressed by the sense of pride that people have in their county colours, most notably Co. Mayo’s unyielding support and loyalty for their team.

"So, from one mayo to another, we thought it was the perfect time to throw our support behind them. And what better way than celebrating the world famous ‘Mayo for Sam’ slogan!”

But, that’s not all!

If you’re not a Mayo fan, but you do love a match-day sandwich, Heinz also needs your help.

To coincide with the 2021 All-Ireland Football Championship, Heinz [Seriously] Good Mayonnaise is launching a new competition to create the very first All-Ireland Sandwich.

Or should that be Sam-wich.