PURE Clothing holding four-day Mayo Christmas pop-up series

THIS Christmas, PURE Clothing will be bringing their all new AW24 collection to their largest Christmas pop-up series yet, running for four consecutive days from December 20 to 23.

The pop-ups will be held in Ballina’s Market Lane (F26 P6E8), outside the all new Baker 51, bringing together sustainable fashion, community spirit, and festive cheer.

In addition to showcasing exclusive pieces from their much-anticipated AW24 collection, the brand will be joining in the celebrations for the opening of Baker 51 in the town centre.

Baker 51 is set to create an amazing ambience with its speciality coffee, fresh bakes and brunches and lunches, making it the perfect addition to Ballina. Visitors can enjoy all that Baker 51 has to offer while exploring PURE’s range of eco-friendly fashion.

And true to their commitment to sustainability, they will be planting a native Irish tree with every order placed during the pop-up series. This initiative builds on their previous success of planting over 1,000 trees in partnership with local schools.

Event details:

Dates: Friday, December 20, to Monday, December 23.

Time: 10 a.m. to 4 p.m. each day.

Location: Market Lane, Lane, Ballina (F26 P6E8).

Co-founder Peter Timlin shared his excitement: “We’re delighted to host our biggest pop-up series yet and to see Baker 51 bring new life to the town centre.

“This event is all about community, sustainability, and celebrating the festive season with style and purpose.”