Mayo clubs announced for LGFA and Lidl Ireland’s 2026 Serious Support programme

The Ladies Gaelic Football Association and its official retail partner, Lidl Ireland, have announced the list of clubs who will participate in the 2026 Serious Support Club Programme, which is aimed at supporting youth mental health.

Clubs from 16 counties are represented in the list of 21 clubs, including The Neale and Moy Davitts from Mayo.

They will now embark on a journey which places the emphasis on making a significant difference in local communities by providing a safe and positive space for community members to share and engage.

All four provinces are represented in the list of participating clubs, with this programme set to make a meaningful nationwide impact.

The initiative will base itself around the ‘five a day’ approach for mental health, utilising the five key themes of ‘connect’, ‘be active’, ‘take notice’, ‘keep learning’ and ‘give.’

The Lidl Serious Support (#SeriousSupport) programme aims to raise awareness and improve understanding of mental health while empowering clubs to positively affect their members and communities.

The programme will commence next Monday, April 27, and continue until July 5.

Participating clubs are encouraged to undertake various activities and to capture special moments and share them on their social media accounts using the hashtag #SeriousSupportClub, while also logging them on the dedicated Lidl #SeriousSupport Club portal, where further resources and help are provided.

Clubs completing all five steps in the programme will receive official Lidl Serious Support Club accreditation as well as new jerseys for their club. Accredited clubs will also enter the running to win one of three funding awards available with a total value of €10,000. They will be awarded to the clubs selected by the judging panel to have demonstrated the following: most innovative initiative (€2,500), strongest community involvement (€2,500), and best overall programme engagement (€5,000).

Speaking about the Serious Support programme, Eimear O’Sullivan, corporate affairs director for Lidl Ireland and Northern Ireland, commented: “Now in its milestone 10th year of partnership with the Ladies Gaelic Football Association, the Lidl Serious Support Club programme remains a cornerstone of our commitment to supporting the next generation of female athletes.

“We are incredibly proud to announce the clubs selected for the 2026 programme and I’d like to thank all of our loyal shoppers who took the time to nominate their local club.”

LGFA President Trina Murray added: “The continued growth of the Serious Support club initiative is something we are incredibly proud of as we look ahead to the 2026 programme. What began as a powerful idea has evolved into a meaningful support system within clubs, helping to foster open conversations around mental health and wellbeing.

“The impact is already evident, with players, with coaches and communities benefiting from increased awareness, stronger connections and a more supportive environment at grassroots level.

“Our partnership with Lidl Ireland continues to play a vital role in making this possible, and together we are committed to building on this momentum.

“Initiatives like Serious Support and the LGFA TALK programme are helping to break down barriers and ensure our clubs are safe, inclusive spaces for everyone. We are excited to see the next phase of these programmes and the positive difference they will continue to make in communities across the country.”