Millions of people who had never heard of Gaelic games, or of Mayo itself, are now discovering the county's identity, landscapes and culture - Mayo county council. PHOTO: SPORTSFILE.

Mayo's All-Ireland win puts county on the global map

Mayo's All-Ireland victory has lifted the county's global profile and sparked an immediate tourism and economic boom, according to council chiefs.

While it is still too early to put a figure on the full economic impact of the homecoming celebrations, the scale of interest is already clear.

The win has made Mayo the focus of international attention.

Headlines have appeared in the UK, Australia, Canada and America. Millions of people who had never heard of Gaelic games, or of Mayo itself, are now discovering the county's identity, landscapes and culture. For tourism chiefs, that reach amounts to a powerful marketing engine for the region.

The local authority said the moment offers a rare chance to showcase Mayo's people, places and sense of community to a national and international audience.

The task now, they say, is to build on the goodwill generated by the celebrations, keep promoting the county as a destination, and turn that interest into sustained visitor growth for towns, villages and tourism businesses across Mayo.

Local businesses, hospitality providers and tourism organisations are scaling up operations to meet the new wave of global visitors.

The county is channelling the energy of the All-Ireland win into a visitor experience that pairs its sporting heritage with high-end hospitality.

That effort was already on show in Castlebar over the final weekend. Mayo County Council, elected members, Castlebar Chamber, Gardaí, Civil Defence and local businesses worked together to deliver a mini All-Ireland festival on The Mall.

Council staff worked late into the night ahead of the final to erect a giant screen, allowing supporters to watch the match live on the Sunday and the homecoming celebrations on the Monday evening, when thousands turned out to mark Mayo's Sam Maguire win.

The feel good factor is likely to continue across all walks of Mayo life in the wake of Andy Moran's side ending the 75-year quest for Sam Maguire.