World’s top travel influencers visit Mayo
TOURISM Ireland and Steller.co, the world’s largest travel storytelling app – in conjunction with Fáilte Ireland and Tourism NI – have invited 28 of North America’s most followed and popular travel influencers to visit Ireland, including Mayo and the Wild Atlantic Way. These influencers collectively have a following of more than 53 million.
Nothing like this has been attempted before, harnessing the power of some the world’s most popular travel influencers to document a single place on a single day – a multi-perspective, multi-media log of 24 hours on the island of Ireland.
At 12.01 a.m. on Sunday last (April 28), the influencers were dispatched around the island of Ireland, tasked with creating multi-media stories for the Steller app. They had exactly 24 hours to create their stories (the deadline was 11.59 p.m. on Sunday night) through video and photos.
The series of stories they create will be collated into a new collection on the Steller platform, entitled A Digital Day in the Life of Ireland, revealing what 24 hours on the island of Ireland has to offer for travellers everywhere.
Their stories will focus particularly on the hidden gems and lesser-known attractions and experiences. As well as telling their stories on Steller, the influencers will also be sharing their content with their fans and followers on social platforms, bringing those Ireland stories to an estimated audience of 200 million.
Welcoming the Steller team and the influencers to Ireland, Niall Gibbons, CEO of Tourism Ireland, said: “We know that travellers are increasingly using mobile devices and social media for inspirational travel content, so we’re delighted to be involved with this innovative Steller project – which will generate wonderful new content about Mayo and Ireland.
“We’re an island of storytellers, so we’re proud to share our heritage, culture and our great tourism stories with the world through the Steller app.”
Mr. Gibbons said the Digital Day in the Life of Ireland campaign had been designed to build awareness of the regions and lesser-known attractions, and to encourage visitors to travel here in the off-peak months.
“It will highlight our outdoor activities, like cycling, walking and kayaking, as well as urban experiences that US travellers enjoy. We are confident that the campaign will help deliver another record year for tourism from the Unites States,” he concluded.